Company and contact information
This page explains how an engagement runs in practice — what happens when, what is included, and what to expect from us and from you. It forms part of the Terms of Service.
Everything is delivered remotely. Strategy documents, creative, reports and configurations are supplied digitally by email or in a shared workspace. Calls take place by video. There is no physical delivery of anything.
Campaigns are built and run inside the Client’s own accounts — Meta Business Manager, Google Ads, the Client’s email platform — to which we are granted access as a partner or user. We do not run client campaigns through our own accounts, so the Client keeps ownership, history and control throughout, and keeps them if the engagement ends.
Start times run from the date a Scope of Work is signed and the necessary account access is granted, whichever is later.
| Service area | Engagement model | Typical start |
|---|---|---|
| Paid Media & Performance Acquisition | Monthly retainer | 2 to 3 weeks from signed scope |
| Digital Strategy & Conversion Architecture | Project or retainer | 2 weeks from signed scope |
| Retention & Lifecycle Marketing | Monthly retainer | 3 weeks from signed scope |
| Creative Strategy & Production | Project or retainer | 1 to 2 weeks from signed scope |
| Technical & Tracking Infrastructure | Project, then optional retainer | 1 to 2 weeks from signed scope |
| SEO & Organic Authority Building | Monthly retainer, 6 months minimum | 3 weeks from signed scope |
These are typical timelines, confirmed per engagement in the Scope of Work. Where a specific date is agreed there, that date governs.
Unless the Scope of Work says otherwise, a retainer month includes:
It does not include work outside the channels in scope, creative production costs, platform licences, or Ad Spend. Those are quoted separately and never added to an invoice without written agreement first.
Deliverables that need approval — creative concepts, landing page designs, strategy documents — include two rounds of revision unless the Scope of Work states otherwise. A round means one consolidated set of feedback and one corresponding reworking.
Revisions cover changes within the agreed scope. A change of direction, a new audience, an additional market or extra deliverables is new work, quoted separately before it is started.
Where we are waiting on account access, assets, information or an approval, the timeline pauses and restarts on the first business day after we receive it. We will always say when this happens and what is outstanding.
If we have heard nothing for 30 days on a retainer, we will contact the Client’s named contact in writing before taking any further step. Retainer fees remain payable during a Client-side pause unless agreed otherwise in writing, because capacity has been reserved.
If we cannot meet an agreed date, we will say so before the date passes, with the reason and a new date. Where a delay caused by us removes a material part of a retainer month, we extend the engagement by the time lost or credit the corresponding portion of the fee.
Reporting is monthly by default, on agreed KPIs, and includes what worked, what did not, and what will change next month. We report the numbers as the platforms give them, including when they are disappointing. We will not present a selected metric as though it were the headline result.
Where attribution is uncertain — and after recent privacy changes it often is — the report says so rather than presenting a single figure as fact.
Email is the default and creates a record. Calls are scheduled in advance. Urgent issues affecting live campaigns or spend are dealt with as a priority, outside the normal response time where necessary.
You work directly with the person doing the work. There is no account manager relaying messages, and nothing is passed to an unnamed team without telling you.
Some work we will not take on, whatever the budget. The Acceptable Use Policy sets out which sectors and practices those are. We would rather say no at the first conversation than take a brief we cannot deliver honestly.
info@marketeragency.online — +1 315 757 1867. Questions about a live engagement are answered within 1 to 3 business days.